The brand design aims to reflect the duality of the polyclinic’s character. The Excellence, Professionalism, and Advanced Technology on one side and the Friendliness, Painlessness, Cleanliness and Luminosity on the other side.
The audience of the brand consists of middle and upper-class Lebanese people of all ages, in addition to visiting Arabs and foreigners looking for an excellent dental polyclinic in the region with respectable prices.
The research and brainstorming process led to the cohesive concept that perceives the dental lamp that emits light on luminous teeth.
Since the market was full of blue and green dental brands, the color RED was chosen as a strong differentiator that along with White represents the mouth with its luminous white clean teeth.
With the concept of mermaids as symbols of the connection between land and sea, the brand of the coastal Ukranian development started. After months of market research, travels to Kiev and Odessa, and workshops with the client, the brand was named as a spin off from the words, Ajur in Ukranian meaning lace, and Azul, the color of the sea. Lace is a traditional hand craft in Ukraine and synchronized swimming is a high-end Ukrainian water sport; the brand hence generates 8 characters of mermaids and mermen floating together to create diversity within unity. Luxury, modernism, and a strong sense of community were feelings the brand aimed to reflect. Multidisciplinary Designer Polypod 2008
Intensive market research was performed to best understand the position of the brand in terms of style, look & feel, and strategic approach which would then implicate and influence the whole business strategy and deign process. I worked on naming the project, researching its market, and understanding deeply the approach desired by the client while engaging them in workshops and the branding process from start to finish.
The project aimed to be position at the high end of the Ukrainian and Russian society as it is a luxurious development site to be visited and inhabited mostly in Summertime. It is to Ukraine what the Hamptons is to New York.
Ajur refers to laces, a craft that is still celebrated and practiced in Ukraine and which highly defines its culture, and the word Azul refers to the color blue, in this case referencing the sea (the Black sea). Both words combined to create the brand name Azura for rich simple living.
On the famous stairs of the Pierpaolo Pasolini movie Mamma Roma sits the hostel Mammarampa. It merges vintage and modern styles offering warmth and cosiness to its visitors. The logo and business card design aim to reflect this character using illustrations of items in the space.
Branding walkntalk
Design of the business cards of walkntalk reflects the feel of fresh intervention that enables employees to take care of their health. It targets young millennials who are on the move.
Fresh | Young | Healthy
Balancing human with digital
Balancing human with digital
Branding an asian fusion cuision restaurant
Sesame, an Asian fusion cuisine that caters for students and families, uses bold colors to reflect the dynamism of the restaurant’s character. With typography that plays with line widths as a reminder of Chinese calligraphy brush strokes, and floral illustrations, the logo sits vertically and allows for diversity in color palette.
I designed the brand of a high-tech start-up company based in Italy. The company creates sensors and software that measure the strength and power of athletes. The character of the brand reflects technical and human aspects. The technical side includes measurements, numbers, data and software. Whereas the human side deals with movement, muscles and activity optimization. The audience of the company is niche: athletes, sports coaches, sports teams and academic researchers. Freelance Brand Designer 2009
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St Nature
Designed the brand identity of a "precious stones" jewelry brand in Lebanon, which aims to reflect a refined character with connection to nature and new age spirituality.
