My methodology is centered around Human-Centricity
In a glimpse: An expert in Design Strategy (of brands, products, and services) and in the E2E user-centered design process, including User Research, Strategic Positioning, and UX Metrics, I apply and teach methods for impactful and effective ideas to come to life and solve real problems, hence redefining and disrupting the status quo.
What I do: I help companies optimize their value proposition & digital offerings. I have worked as an Individual Contributor, Project Leader, and Teacher, for 15 years now, in the various sectors of Design (digital, UX, research, strategy, branding, and print). In client-facing and in-house roles, I helped solve digital and branding problems for various companies, through Strategic Design Methods, User Research, Stakeholder Engagement, and Project Management.
What I've done: Of my work, I had supported the Recruiting function within McKinsey & company, redesigned the Audience Management capability of Mailchimp, and designed digital experiences for brands like IKEA, LG, and Burger King.
Services & Outcomes: Enabling the effective design process of digital services within a wider context of business strategy and market need, I plan and run research studies, facilitate ideation sessions, design prototypes, and test them with users. In parallel, I coach others on methods for innovation, and consistently plan against success metrics, business objectives and OKRs in my work.
Companies I've worked at
