walkntalk
For my independent thesis project, I designed the UXUI of the mobile app I created. I engaged users in the prototyping process through workshops and pitched the app in the tech event TechTank Summer Social 2016, and at the Parsons Festival 2016.
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Pitched at the Parsons Entrepreneurial Lab, and got incubated for 1 year.
Pitched at the Parsons Entrepreneurial Lab, and got incubated for 1 year.
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Rebranded from 'walkntalk' into 'Offseat'
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1Box Office
For 1Box Office, my role focused on turning basic content to information architecture, wireframes, a sitemap, and fully designed layout pages, while working closely with web developers, and exploring the UX and UI space.
For the 1 Box Office Platinum services, the desire of the client was to shift dramatically from the main ticketing website and follow a luxurious look and feel to reflect its target users. Two options were proposed.
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Abi Sayara
My role for Abi Sayara was to create an information architecture, a sitemap, and the different page designs for users that aim to sell and buy second hand cars. The focus on the homepage was to make the filtered search feature very convenient and seamless using a system of levers and an iconic map. Several categories were suggested and highlighted which simplify a complex search system in an effective UX element.
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IKEA
Concept and design of a new mobile app for IKEA which enables users to select choices that match their space design. The app recognizes the color scheme and looks for content in its database with tags that match that selection.
Concept and design of a digital game for IKEA which promotes their products and enables users to try and fit as much clothes in the closet as possible within a specific timeframe.
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Burger King
For Burger King, the brief was to create a new digital platform for events. Researching the market, we found that birthdays were the most celebrated events in BK. A digital platform was proposed as a concept to keep track and invite friends, in addition to archiving photos and engaging in social conversations through a forum.
The Facebook app focused on engaging users with the brand by triggering an action of collecting toys from their Kids meals and tagging those toys on Facebook. The kid with the most collected toys within a short timespan would win a meal a day for a month. I created the concept and visuals for this project.
I designed the layout and look & feel for this concept which was a game microsite for raising awareness of the brand. The user answers multiple questions. When the answers are correct, the cup gets filled with ice and the desired drink.
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LG
LG's social good campaign was to give discounts for people purchasing new TVs by taking their old ones and recycling them. I designed the visuals and layout of this microsite which reflects their CSR strategy.
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Our Water Our Life
Our Water Our Life is a microsite for a photography competition that focused on the MENA region.
Layout and UX/UI of the microsite.
Layout and UX/UI of the microsite.
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Al Zorah
Reflecting the brochure of Al-Zorah, I designed the website to mimic a feeling of a brochure with focus on photography of the site, a major selling point for the development project.
