Azura
With the concept of mermaids as symbols of the connection between land and sea, the brand of the coastal Ukranian development started. After months of market research, travels to Kiev and Odessa, and workshops with the client, the brand was named as a spin off from the words, Ajur in Ukranian meaning lace, and Azul, the color of the sea. Lace is a traditional hand craft in Ukraine and synchronized swimming is a high-end Ukrainian water sport; the brand hence generates 8 characters of mermaids and mermen floating together to create diversity within unity. Luxury, modernism, and a strong sense of community were feelings the brand aimed to reflect. Multidisciplinary Designer Polypod 2008